Service · SEO · AEO + GEO
Be the answer AI gives.
More customers now ask an AI assistant before they ever click a link. AI search optimization makes sure those assistants understand what you do, trust what you say and point people to you.
What changed
From ten blue links to one answer
Search used to mean a list of results. Today, Google AI Overviews summarise the answer at the top of the page, and tools like ChatGPT, Gemini, Perplexity and Copilot answer questions directly, citing a handful of sources.
That means fewer chances to be seen, and a new question for every business: when someone asks an AI about the service you offer in your area, does your name come up, and is what it says correct?
Two disciplines
AEO and GEO, explained
AEO
Answer engine optimization
Clear, direct answers to the questions customers ask, written and structured so search features can quote them: FAQs, how-to content, comparison pages and schema markup.
GEO
Generative engine optimization
Building the signals AI models rely on when they write an answer: consistent business facts everywhere, credible mentions, reviews, and content that shows real expertise.
The work
How we make you citable
AI visibility baseline
We ask the major assistants the questions your customers ask and record where you appear, what they say and who they cite instead.
Entity clarity
One consistent story about who you are, what you do and where, across your site, Google Business Profile, directories and social profiles.
Answer-first content
Pages and FAQs that lead with the answer, cover the follow-up questions and show first-hand experience.
Structured data
Schema markup that tells machines exactly what your business, services, locations and FAQs are.
Trust signals
Reviews, mentions and links from sources AI systems already rely on in your industry and region.
Ongoing tracking
A repeatable check of AI answers over time, plus AI referral traffic in your analytics.
In short
If AI can’t understand you, it can’t recommend you.
Questions
Straight answers
What is AEO?
Answer engine optimization means structuring your content so search features and AI assistants can lift a clear, correct answer from it, such as featured snippets, People Also Ask and voice answers.
What is GEO?
Generative engine optimization focuses on how AI systems like Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot build their answers, and on making your business a source they understand, trust and cite.
Is SEO dead because of AI?
No. AI answers still draw on websites, listings and reviews, and the fundamentals of good SEO feed them. What changes is how content is structured and how consistent your business information is across the web.
Can you guarantee my business appears in ChatGPT or AI Overviews?
No one can. These systems change constantly and don’t publish how they choose sources. We improve the signals they rely on and track where your business is mentioned over time.
How do you measure AI search visibility?
We run a defined set of real customer questions through the major AI assistants on a schedule, record whether and how your business is mentioned and cited, and watch referral traffic from AI tools in your analytics.
Find out how AI describes your business today.
Tell us where your business is today and where you want it to go. We’ll talk it through and give you an honest recommendation.