Measurement
Measure Your Marketing by Inquiries, Not Impressions
Your report says reach is up. Your phone says otherwise. Here is how to tell whether your marketing is working, and the handful of numbers that actually answer the question.
Service · Paid search
Pay for customers, not clicks.
NÜE brings several decades of combined experience in paid advertising. We build and manage search campaigns around one number that matters: what it costs you to win a qualified inquiry.
Where budgets leak
What we fix first in most accounts
Paying for the wrong searches
Broad match without negative keywords pulls in job seekers, DIYers and people outside your area.
No conversion tracking
Without calls and forms tracked, the platform optimises for clicks, which is exactly what you don’t want.
Ads that don’t match the page
A specific search sent to a generic homepage loses most of the people you paid for.
Set and forget
Search terms, bids and competitors change weekly. Accounts left alone drift.
Ongoing management
What month-to-month looks like
Each campaign starts with a clear structure: tightly grouped keywords, ads written for each group and a landing page that answers the search. Calls and forms are tracked from day one.
Every week we review search terms, add negatives, adjust bids and budgets, and test new ad copy. Every month you get a plain-language report: what we spent, what it produced, what it cost per lead, and what we’re changing next.
When paid search works alongside SEO and a strong landing page, each makes the others more efficient. That connection is the point of working with one partner.
In short
Every dollar should know where it’s going.
Questions
Straight answers
How much should I spend on Google Ads?
It depends on your market, competition and what a customer is worth to you. We work backwards from a target cost per lead and the number of leads you can handle, then recommend a starting budget and adjust as data comes in.
Who owns the ad account?
You do. Accounts are set up in your name, and you keep full access and history if we ever stop working together.
Do you track phone calls from ads?
Yes. Calls and form submissions are tracked back to the campaign and keyword that produced them, so decisions are based on real inquiries.
Why are my clicks expensive but leads are poor?
Usually broad targeting, missing negative keywords, or ads sending people to a page that doesn’t match what they searched. Those are the first things we audit.
Do you manage Microsoft Ads too?
Yes, when your audience is there. We recommend channels based on where your customers search, not on a fixed package.
From the blog
Related reading
Get a second opinion on your ad spend.
Tell us where your business is today and where you want it to go. We’ll talk it through and give you an honest recommendation.